although i'm not a sports gal, i do love the olympics.
maybe it's the fierce fashion show during the parade of nations or the even fiercer make-up worn by dynamo gymnists with sparkly hair, all i know is i'm a fan. i cheer for the smaller countries and bow down to all of the athletes who dedicate their time, hope, and super-human skills for a moment that sometimes transpires in just a matter of seconds.
but, oh, girl...that london olympic logo is bringing me down. it looks like two abstract, breakdancing blocks and comes in an array of neon '80s colors. it's also politically controversial.
poor strange little logo. perhaps the olympic committee should have taken a more minimalist approach -- like these fab designs by samar abbas.
track & field:
weightlifting:
swimming:
see more alternative olympic designs, including some amazing old-timey styles, at another design blog.

Comments
I HATE the Olympic logo. I had no idea what that was and can't believe they thought that was okay. Then again, I thought Atlanta's mascot was bizarre, too.
Posted by: Ellen | July 30, 2012 at 07:47 AM
The swimmers remind me of an old Atari game.
Posted by: T.O. | August 01, 2012 at 07:56 AM
You really know your stuff... Keep up the good work!
Posted by: logo design uk | December 09, 2012 at 03:59 AM
You really know your stuff... Keep up the good work!
Posted by: J Peter | January 18, 2013 at 10:46 AM